Boat travelling through water making ripples in the shape of the Union Jack flag

Welcome to Great Britain and Northern Ireland

We inspire the world with the best of the UK

Delivering iconic moments to over 145 countries, the GREAT Britain and Northern Ireland campaign showcases the very best of UK's rich heritage and cutting-edge innovation. GREAT is the UK government's most ambitious international promotional campaign, uniting the efforts of the public and private sector to generate jobs and growth for Britain and Northern Ireland.

Great Britain entry for the Clipper Round the World Yacht Race in San Francisco

HM The Queen portrait by David Bailey commissioned for Great

Red Arrows North America tour with Aston Martin cars

Tim Peake in space wishing HM The Queen a happy birthday

Molly Goddard catwalk show at the Durbar Court at FCO for Autumn/Winter 2019

Participants at Miami Pride 2019

Poster created in support for the next Bond film premiere

HRH the Duke and Duchess of Cambridge on Royal tour in France

NEWS

Take a look at what GREAT has been up to recently around the world.

Design is GREAT exhibition in United Arab Emirates

Two men standing by a GREAT branded Jaguar

Group of men standing by the Thai tuk tuk vehicle

Man with the mask pouring champagne into the glass by the Craft is GREAT sign

DISCOVER THE UK

There's much more to explore about the UK whether you choose to trade, visit or study with us.

FOLLOW US @GREATCAMPAIGN

Accessibility Statement

© 2020 GREAT Britain Campaign

OUR PARTNERS

The Power of Partnerships

Partnerships is at the heart of GREAT, helping to promote the best of UK. Hundreds of British organisations of all sizes and sectors are involved in GREAT activities around the world.

More than 700 businesses and high-profile individuals have already lent their time and energy to support GREAT. We recognise some of them for their efforts using our ambassador programme.

See the latest from some of our partners below.

OUR PARTNERS

The Power of Partnerships

Partnerships is at the heart of GREAT, helping to promote the best of UK. Hundreds of British organisations of all sizes and sectors are involved in GREAT activities around the world.

More than 700 businesses and high-profile individuals have already lent their time and energy to support GREAT. We recognise some of them for their efforts using our ambassador programme.

See the latest from some of our partners below.