Partnerships is at the heart of GREAT, helping to promote the best of UK. Hundreds of British organisations of all sizes and sectors are involved in GREAT activities around the world.
More than 700 businesses and high-profile individuals have already lent their time and energy to support GREAT. We recognise some of them for their efforts using our ambassador programme.
See the latest from some of our partners below.
We inspire the world with the best of the UK
Delivering iconic moments to over 145 countries, the GREAT Britain campaign showcases the very best of UK's rich heritage and cutting-edge innovation. GREAT is the UK government's most ambitious international promotional campaign, uniting the efforts of the public and private sector to generate jobs and growth for Britain and Northern Ireland.