Boat travelling through water making ripples in the shape of the Union Jack flag
Welcome to Great Britain and Northern Ireland

We inspire the world with the best of the UK

Delivering iconic moments to over 145 countries, the GREAT Britain and Northern Ireland campaign showcases the very best of UK's rich heritage and cutting-edge innovation. GREAT is the UK government's most ambitious international promotional campaign, uniting the efforts of the public and private sector to generate jobs and growth for Britain and Northern Ireland.

Great Britain entry for the Clipper Round the World Yacht Race in San Francisco

Clipper Round the World Race,

San Francisco

HM The Queen portrait by David Bailey commissioned for Great

HM The Queen portrait

by David Bailey commissioned

for GREAT

Red Arrows North America  tour with Aston Martin cars

Red Arrows North America 

tour with Aston Martin cars

Tim Peake in space wishing HM The Queen a happy birthday

Tim Peake in space

wishing HM The Queen

a happy birthday

Molly Goddard catwalk show at the Durbar Court at FCO for Autumn/Winter  2019

Molly Goddard

catwalk show at the

Durbar Court, FCO, for Autumn/Winter  2019

Participants at Miami Pride 2019

Miami Pride 2019

Poster created in support for the next Bond film premiere

Support for

the next Bond

film premiere

HRH the Duke and Duchess of Cambridge on Royal tour in France

HRH the Duke and

Duchess of Cambridge

on Royal tour in France

NEWS

Take a look at what GREAT has been up to recently around the world.

Vietnam Roadshow.png
Education is GREAT,
Vietnam 

February 2021

February 2021

Education is GREAT,
Azerbaijan 

February 2021

Fashion is GREAT,
South Korea 
Picture%202_edited.jpg
Food is GREAT,
UAE

February 2021

DISCOVER THE UK

There's much more to explore about the UK whether you choose to trade, visit or study with us.

exporting is great logo
Food is Great logo
Find your Great Britain logo
Study UK logo
Expo 2020 Dubai and Great Britain campaign logo