Boat travelling through water making ripples in the shape of the Union Jack flag

We inspire the world with the best of the UK

Delivering iconic moments to over 145 countries, the GREAT Britain and Northern Ireland campaign showcases the very best of UK's rich heritage and cutting-edge innovation. GREAT is the UK government's most ambitious international promotional campaign, uniting the efforts of the public and private sector to generate jobs and growth for Britain and Northern Ireland.

Great Britain entry for the Clipper Round the World Yacht Race in San Francisco
HM The Queen portrait by David Bailey commissioned for Great
Red Arrows North America  tour with Aston Martin cars
Tim Peake in space wishing HM The Queen a happy birthday
Molly Goddard catwalk show at the Durbar Court at FCO for Autumn/Winter  2019
Participants at Miami Pride 2019
Poster created in support for the next Bond film premiere
HRH the Duke and Duchess of Cambridge on Royal tour in France


Take a look at what GREAT has been up to recently around the world.

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There's much more to explore about the UK whether you choose to trade, visit or study with us.

exporting is great logo
Food is Great logo
Find your Great Britain logo
Study UK logo
Expo 2020 Dubai and Great Britain campaign logo