High-Profile Support

GREAT benefits from the help and support of many high-profile people with a strong affinity for the UK.


GREAT’s ambassadors give their time, resources and creativity to support our objective to promote the best of Britain around the world. 

Chef Ken Hom posing in a kitchen

"I support the GREAT campaign because it's something dear to my heart. This country has made my career and in a way, my life, and it's a happy life. I love not only the country, but the people that made this country. I feel that working with the GREAT campaign is my way of giving back and saying thank you Britain for being great to me, and I want to be great back for you."


Ken Hom OBE, internationally-renowned chef

Some of the contributions from our ambassadors

Jo Malone and Ken Hom having a conversation
Katherine Jenkins in a recording studio in front of the Music is Great logo



GREAT Conversation

Two outstanding creative talents from different disciplines meet at the Groucho Club to discuss their inspirations and how the UK has shaped their career.

Visit Jo Malone & Ken Hom.

Home – a song for GREAT

The behind the scenes story of Katherine's beautiful song for GREAT, recorded at Abbey Road Studios and part of the Countryside is GREAT tourism campaign.

Visit Katherine Jenkins.

Julien MacDonald and a mona posing on a red carpet
Hugh Bonneville and Gareth Neame having a conversation



Fashion is GREAT

GREAT Conversation

Julien is an internationally renowned Welsh fashion designer, with a career spanning Head Knitwear Designer at Chanel, Creative Director of Givenchy and heading up his own eponymous fashion house. 

Watch the Fashion is GREAT video.

Downton Abbey Executive Producer, Gareth Neame OBE and actor, Hugh Bonneville, discuss British heritage and expertise, for the second in the series of GREAT conversations.

Visit Hugh Bonneville & Gareth Neame.