GREAT for Partnership, Brazil
The official launch of the Intellectual Prosperity programme by Head of Prosperity, Ian Frew, and the local Prosperity Fund Trade Programme hosted by Her Majesty's Ambassador, Vijay Rangarajan. The programme aims to provide technical assistance in order to reduce barriers to trade and more access to innovation and investment.
Love is GREAT, Los Angeles
VisitBritain sponsored the Queerties LGBTQ+ award show including category sponsorship of the Love is GREAT award which received a record 1.6 million votes. The awards recognises the best in LGBTQ+ culture and media. Hosted by RuPaul's Drag Race star, Ongina, Kathy Griffins won the Queerty Resiliency award for her strong support on freedom speech.
Music is GREAT, Jamaica
The UK Jamaica Fair showcased cultural diversity and partnership. Over 2,500 attendees immersed themselves in a British-inspired environment which included bag-pipe performances, singing competition and a fashion show. The event included a range of creative activities that brought art, music, fashion, technology and food to life.
Fashion is GREAT, London
GREAT hosted Roksanda's London Fashion Week show in the Foreign and Commonwealth Office. Roksanda Ilinčić, originally from Serbia, educated at St Martin’s in London and became a London based designer for many stylish and powerful women from around the world, including the Duchess of Cornwall and Michelle Obama.
GREAT Ready to Trade, USA & Dubai
The Department for International Trade rolled out its new trade and investment campaign across 18 cities in 13 countries around the world. The campaign seeks to reassure investors and buyers in key sectors such as renewable energy and automotive that the UK is ready, willing and able to trade with them. The campaign is supported by print and digital marketing.
Sport is GREAT, Bratislava
GREAT supported the GB Fed Cup team, with branding on the team kit and benches at the semi-finals. The GB team were narrowly defeated by Slovakia and will travel to Mexico for the play-offs to qualify for the 2021 Finals.
Education is GREAT, Egypt
The British Ambassador to Egypt hosted a welcome back event for 58 Chevening scholars after finishing their one-year scholarship programme. The scholarship promotes future leaders by providing fully funded one-year master's degress in a range of subjects in the UK's world-leading universities.