News

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GREAT Inspirations, UK

Launched by the GREAT team, the GREAT Inspirations campaign celebrates some of the many UK businesses, organisations and individuals that have done extraordinary things during the COVID-19 pandemic. Over 60 companies were showcased on the GREAT website and were highlighted by national and local press.

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Football is GREAT, UK

Having seen action suspended in March due to the global coronavirus pandemic, the GREAT team marked the restart of the Premier League on the 17th of June with a social campaign to celebrate the most popular league in the world. The campaign promoted a variety of football teams and was picked up globally.

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Fashion is GREAT, Paris

In partnership with British Fashion Council, DIT hosted a London Fashion Week takeover at Paris’s top department store, Galeries Lafayette Champs-Elysées, promoting nine British designers and streaming digital content. Her Majesty's Ambassador toured the installation, demonstrating the UK’s continued commitment to the industry and support for upcoming talent. 

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Love is GREAT, Hanoi

Marking the end of Pride Month, the British Embassy in Hanoi teamed up with Hanoi Pride to host an exciting and colourful Pride Party. The event brought together members of the LGBTIQ+ community and supporters of the cause from social groups, international organisations and diplomatic missions in Hanoi.

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Food is GREAT, UK

To celebrate National Biscuit Day, luxury British biscuit boutique Biscuiteers hand-iced a delicious biscuit treat especially for GREAT. Biscuiteers was first launched in 2007 within Selfridges’ Food Hall with a mission to create unique, stylish and personalised biscuits as a gifting solution with a twist. Every biscuit is lovingly hand-crafted from start to finish.

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Events are GREAT, UK

VisitBritain partnered with MeetEngland, VisitScotland Business Events, Meet in Wales, Tourism Northern Ireland and London Convention Bureau to invite event planners and agencies to discover the best of the UK’s business events at MeetGB Virtual. Attendees learned about new products and innovations and created long-lasting business connections within the UK events industry.

Music is GREAT, UK

GREAT was delighted to join Katherine Jenkins OBE for her ‘Night at the Opera’-themed Facebook Live concert, a magical performance that brought joy to thousands of viewers during these uncertain times. Her concert series aims to entertain and provide company and comfort to all who are coping with lockdown across the globe. 

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Events are GREAT, UK

VisitBritain partnered with MeetEngland, VisitScotland Business Events, Meet in Wales, Tourism Northern Ireland and London Convention Bureau to invite event planners and agencies to discover the best of the UK’s business events at MeetGB Virtual. Attendees learned about new products and innovations and created long-lasting business connections within the UK events industry.

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Food is GREAT, UK

To celebrate National Biscuit Day, luxury British biscuit boutique Biscuiteers hand-iced a delicious biscuit treat especially for GREAT. Biscuiteers was first launched in 2007 within Selfridges’ Food Hall with a mission to create unique, stylish and personalised biscuits as a gifting solution with a twist. Every biscuit is lovingly hand-crafted from start to finish.

Music is GREAT, Jamaica

The UK Jamaica Fair showcased cultural diversity and partnership. Over 2,500 attendees immersed themselves in a British-inspired environment which included bag-pipe performances, singing competition and a fashion show. The event included a range of creative activities that brought art, music, fashion, technology and food to life.

Love is GREAT, Los Angeles

VisitBritain sponsored the Queerties LGBTQ+ award show including category sponsorship of the Love is GREAT award which received a record 1.6 million votes. The awards recognises the best in LGBTQ+ culture and media. Hosted by RuPaul's Drag Race star, Ongina, Kathy Griffins won the Queerty Resiliency award for her strong support on freedom speech.

GREAT for Partnership, Brazil

The official launch of the Intellectual Prosperity programme by Head of Prosperity, Ian Frew, and the local Prosperity Fund Trade Programme hosted by Her Majesty's Ambassador, Vijay Rangarajan. The programme aims to provide technical assistance in order to reduce barriers to trade and more access to innovation and investment.

Fashion is GREAT, London

GREAT hosted Roksanda's London Fashion Week show in the Foreign and Commonwealth Office. Roksanda Ilinčić, originally from Serbia, educated at St Martin’s in London and became a London based designer for many stylish and powerful women from around the world, including the Duchess of Cornwall and Michelle Obama.

GREAT Ready to Trade, USA & Dubai

The Department for International Trade rolled out its new trade and investment campaign across 18 cities in 13 countries around the world. The campaign seeks to reassure investors and buyers in key sectors such as renewable energy and automotive that the UK is ready, willing and able to trade with them. The campaign is supported by print and digital marketing.

Sport is GREAT, Bratislava

GREAT supported the GB Fed Cup team, with branding on the team kit and benches at the semi-finals. The GB team were narrowly defeated by Slovakia and will travel  to Mexico for the play-offs to qualify for the 2021 Finals.

Education is GREAT, Egypt

The British Ambassador to Egypt hosted a welcome back event for 58 Chevening scholars after finishing their one-year scholarship programme. The scholarship promotes future leaders by providing fully funded one-year master's degress in a range of subjects in the UK's world-leading universities. 

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Education is GREAT, London

DIT exhibited at the Bett show, the world’s largest education technology show, bringing together over 800 leading companies, 103 new EdTech start-ups and over 34,000 attendees from 146 countries. Over 350 separate company meetings were held over the course of the event and Minister Stuart launched DIT’s new EdTech investment proposition.

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Green is GREAT, Germany

GreenTech Festival announced that the UK will be the partner country for the event at a kick-off meeting organised by Deutsche Bahn, GreenTech Festival and the British Embassy in Berlin. The Ambassador, Sir Sebastian Wood, posed alongside the founders of GreenTech Festival, with the photos being featured across various media outlets.

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Love is GREAT, Brazil

The 23rd edition of the Porto Alegre LGBTQ+ Pride parade was attended by over 100,000 people. The parade also celebrated the 50th anniversary of the Stonewall uprising. The Love is GREAT campaign supported the event, featuring on the main stage billboard and in social media posts with a reach of over 3,000 people.

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Culture is GREAT, Namibia

Local influencer, motivational speaker and founder of The Body Experience, Hermien Elago, attended the Queen’s Birthday Party 2019 event, which was focused on UK soft power and relations with Namibia. Hermien has a passion for seeing individuals achieve great things and she believes that leading a healthy life begins with a healthy mindset.

Film is GREAT, Brazil

VisitBritain, Foreign and Commonwealth Office and the Department for International Trade, in association with Universal Pictures Brazil, collaborated on the premiere of the Downton Abbey film in Brazil. The event was hosted to promote the UK's film and creative industries to the media and travel trade.

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Innovation is GREAT, USA

StreetDrone exhibited at the CoMotion LA conference and AutoMobility event. The micro-mobility vehicle, Twizy Pod, enables quicker and easier testing of autonomous technology and hopes to be the first ultra-compact electric vehicle for city driving. This event enabled StreetDrone to begin offering its products to North American customers for the first time.

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Sport is GREAT, Madrid

GREAT supported the Great Britain team at the Davis Cup tennis tournament in Madrid, where GB was narrowly defeated by Spain in the semi-finals. ‘Sport is GREAT’ branding was displayed on the team’s training kit and on the team bench behind the players, which included Sir Andy Murray.

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GREAT for Partnership, Mozambique

As winners of the Green is the New Black competition, four designers from Mozambique showcased their amazing sustainable fashion pieces to the High Commissioner. The designers will now embark on a sustainable fashion training course in the UK as a result of their cutting-edge designs.

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Green is GREAT, Norway

Going electric, the British Embassy in Oslo is the first to receive one of the new Jaguar i-Pace ‘flag cars’. The purchase is part of the ‘Future Perfect’ strategy, which will convert the Foreign Office's fleet of cars and vehicles to lower emission vehicles, helping to reduce the organisation’s carbon footprint.

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Culture is GREAT, South Africa

The Duke and Duchess of Sussex commemorated their visit to South Africa, Botswana, Angola and Malawi with a GREAT Royal business reception hosted by Her Majesty's Trade Commissioner for Africa. The garden party attracted significant media presence, promoting the UK’s partnership with Africa as well as the upcoming Africa Investment Summit.

Food is GREAT, Japan

DEFRA and the British Embassy of Tokyo created a consumer-focused roadshow to capitalise on the buzz around the Rugby World Cup. The roadshow travelled to key cities for the home nations’ matches in Kobe and Tokyo. Guests sampled UK food and drink which was combined with interactive exhibits on key categories.

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Innovation is GREAT, London

GREAT hosted an event over three days at the NATO Parliamentary Assembly. The aim was to promote the UK’s world-leading innovation expertise in a variety of fields. The GREAT pavilion displayed GREAT partners Airbus, Vantablack, the Digital Catapult, the Red Arrows VR Experience (pictured) and Gravity Sketch.

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